WAKI
... or 'walking kitchen' is a unit which contains all the necessities of a mini-kitchen – sink, electricity, cupboards, lights, drawers and shelves. We designed the WAKI as a self-service coffee, a response to the need for a 'private' moment when you pick up your coffeé, wash your hands or clean your cup. At the same time we wanted to reduce noise from the coffeé machine by making some tall sides holding the kitchen elements in place – much like a cape over your shoulders. 

200’th birthday
Not surprisingly, the celebration of the all times most famous Danish writer Hans Christian Andersen, was a big and special event. Our Iranian creative director and partner at Built Identity, Masoud Alavi was commisioned to solve this prestigious design assignment. Interestingly enough the match turned out as ’a perfect marrige’ between the famous paper clippings of old Hans Christian Andersen and a Persian design tradition for ornamentation.  A perfect birthday ’wrapping’.  

WORKING WITH AN NGO BRAND
Creating a shared brand understanding behind the Global Identity of Amnesty International
 

H.C. ANDERSEN
The 200th birthday event identity of Hans Christian Andersen.
The design included set-design, animation, posters, campaign, book, CD-rom and more.
The idea behind the design comes from the beautiful collection of paper clippings made by H.C Andersen himself. 

AN EXECUTIVE INNOVATION LEARNING PROGRAM
Co-creating an executive program about user-driven innovation processes with a group of seven leading international companies including Nokia, Lego, Novo Nordisk and Bang & Olufsen.
 

MOBILE INTERACTIVE UNIT – MIU
A container like it has not been seen before – a magic mobile room – equipped with advanced tecnology, experiences and user activity. The inteactive exhibition room opens during the day, allowing visitors to exploit the 14 meter long touch-screen – and elegantly closes at night – like a drawer. 

VILTOFT
The Law firm Viltoft required a redesign of their graphic profile following a shift in the company's internal structure and change of the company name.
The package includes a logo, stationery and web design.
 

COLOURFUL GORILLA
We like to experiment... and play. For Christmas 2009 we turned our studio into a graphic workshop and for a couple of days, a few lucky designers opened up the paint boxes and started to work on what would become a cool little present to be given to our clients and partners – with love. The result was a monkey shaped felt-trivet, for the Christmas punch, coated with a number of silk-screen patterns in happy colours.
 

OLYMPIC GAMES
As designers, we see it as a privilige to be favoured partners for important events. The Olympic Games are one of these special moments when quality counts. At Built Identity we are happy to have been the ones asked to solve this job.... more than once. The job to 'art direct' the complete visual package usually includes graphic- and physical design. For the 2004 Games we chose a concept based on a celebration of the body - in a Russian avant garde kind of way.  

DEADLINE
Working with television allows us to combine our competences within Strategy and visual communication in a merge between graphic and physical design. `Deadline’ is a news and debate programme on DR tv and a strong brand for the station. The programme focuses on analysis, debate and critique of ’the power institutions’ and it aims to puts a perspective on substantial subjects in society.  

SAY IT ON SIGNBOARD
Interaction and participation is a trend. Everybody has something to say.
This design allows passers-by to influence the look and the character of a sign using a mobile phone.
The sign was displayed at Danish Design Center in May 2008 

GRAPHIC (E)MOTION
Graphic and motion graphic design for the corporate film "The Blue Denmark" made for The Danish Shipowners' Assosiation, Danish Maritime, Maritime Development Center of Europe and Danish Maritime Authority - produced by Citizen Dane.
The corporate film "The Blue Denmark" has been selected amongst 13000 competitors to win the international "Telly Award".
 

SIGN SYSTEM FOR DR
When Danish Broadcasting Corporation moved to their new headquarter in Ørestaden the signage challenge was to tie the five very different buildings together. Masoud Alavi developed an advanced signage program that combined wayfinding and identity.
 

ARCHITECTURE ON TV
"Deadline", is a news program on the Danish National Broadcasting channel DR. Built Identity was responsible for designing the program’s studio set as well as the on-screen program graphics. The studio was intended to create a realistic scenery, as if the program was transmitting from a location in DR Byen (Television Capital) with a view to the nearby neighbours
. 

THE MEDIA TOTEM
Built Identity was asked to do a remarkable (worth making a remark about) proposal for a large Danish media company. The brief from the client described a need be exposed in order to attract attention to their company headquarters reception area, demonstrating the content of their products.  

POLITICIAN FOR A DAY
Politics involves opinions, dialogues, debates, choices and decisions. Politics is not only experts. Politics is for all citizens, including primary school kids. It is a precondition for the harmonious, dynamic development of Danish society that all Danish citizens take part in the democratic debate. The design included logo, web design, campaign and CD cover. 

FILMLAND
Identity and motion graphic design for the TV program "Filmland", shown on DR TV in 2006. The job also included a set designed for the studio. The idea to use the arrows as a signature for this design still works beautifully 4 years later and has become a tool for the hosts in the rating-system used to review and rate the motion pictures presented on the show. 

KULTURBRO
"Kulturbro" was an Arts Festival held within the Oresund region.
The intension of the festival was to create a cultural bridge between Denmark and Sweden.
The design included campaign material, posters, banners, folders and magazines. 

A CONSTITUTIONAL DEBATE
The Danish Parliament wished to promote their campaign for a debate about the Danish constitution using a distinct graphic expression. The inspiration for the logo came from the old nordic Viking meeting arena for discussing serious issues – called "Tingstedet".
The result was applied to a series of campaign products.   

CHILD DEMOCRACY PROJECT
The Danish Parliament (Folketinget) conducted an experiement of creating a downscaled version of the "real" adult parliament; giving young citizens of Denmark the opportunity to become politicians for one day. Built Identity produced their logo and a graphic package reflecting a youthful attitude with a reference to Folketinget.