Designing for Education                                                                                    Foto: Index

Index:  is a Danish-based non profit organization ’working to promote design and design processes that have the capacity to improve the lives of people worldwide'.
In close collaboration with UNICEF the theme ’Designing for Education’ has been chosen as a design challenge calling for entries from design students globally. The target is to ensure that by 2015, children everywhere, are able to complete a full course of primary schooling.
Partner at Built Identity, Kim Fridbjørg has been appointed member of the jury

More about the project here:
   

Berlingske Business

Now, well into the third year of working with ’The Living House’, Tryg's CEO Stine Bosse, together with Creative director at Built Identity, Kim Fridbjørg, looks back and into the future, in this exclusive interview in Berlingske Nyhedsmagasin. Why is it a good idea to invest a two digit amount (in millions) of danish kroner to modernize your business using design as a key tool. Stine Bosse gives the answer ” Our vision, that our costumers should experience ’peace of mind’ begins with our employees”.
The interview talks about why and how important it is to make the nessesary changes in the lay-out and the functionality of the workspaces combined with a strong physical identity, connected to the existing company values.
More than 60.000 m2, in four different Nordic countries, have undergone a thorough redesign and made it possible to implement new and creative ways of working for more than 4000 emplyees. All along, it has been our thesis that people thrive and become more innovative in inspirational surroundings. Linking the company values to a theme inspired by ’The tree of life’, an organic interpretation of ’The heart’ and the colour red, a flexible and dynamic work culture has started to grow, giving the company the best employee attitude syrvey result ever!
Design is simply…. good for business.

Read article here:
 

Wall system for construction sites

Every city is constantly tormented by construction sites. It is not unusual that a renovation project or the constuction of a new building creates a big ’site-specific’ system of plywood walls which occupies the public space for month.. sometimes years.
This project ’Running Fence 2' challenges this dilemma and demonstrates how a long lasting construction site has the potential to become a temporary wall of posibilities. The system consist of a number of units which can be combined in numerous ways with different functionalities. Some units has the potential of becoming a space opening towards the city offering new temporary activities such as cafe’s, exhibitions, a fruit stand, a flee market or a buss stop. If you choose to face the unit towards the building site the units can serve the purpose of a coffee space for the construction crew or a storrage space for tools and machinery or building materials.The system futhermore allows you to ’climb the wall’ and enjoy a glance of the city from a new perspective - a temporary lookout tower.


 

THE CAFÉ TREE
“Lets meet under the tree for a coffee”. With our design for a new café, we have created a unique landmark in the vast cantine area of TrygVesta – a place for informal meetings or a "relaxed moment" on a busy working day. We wanted to establish a focal point – "a tree in the square" and the opportunity to create a “giant” yet “cozy” lamp to attract people working in the building complex. The solution was an elevated construction covered in plants on the outside with acoustic regulation panels on the inside.

 

ROSKILDE 2030
In November 2009 one of the large former factory building in the new cultural hub Musicon in Roskilde opened the doors for an event arranged by the City Council Department for Children and Culture. 70 students representing a variety of educational institutions joined 30 established professionals working within the areas of culture and politics. Together they spent the day as a part of a userdriven innovation process, shaping the future scenarios for the city of Roskilde.
The work involved the three key diciplines at Built Identity, business design, graphic identity and space (in this case experience design). In short we designed the process, delivered the methods and tools and finally completed the analysis of the data material from the user involment phases of the process. On top of this stratigic facilitation we designed a complete visual package, including graphic- and physical design for the event.
 

THE LIVING HOUSE
Since 2007 Built Identity has been collaborating with JJW Architects on creating new design solutions for the "office of the future" for TrygVesta. Working with an organisation of 4000 employees has enabled us to experiment and create a number of exceptional designs that set new standards in the nature of the professional environments.  We named the project 'The living House'. The succes criteria has been to establish a direct link between the strategic organisational targets and the company brand values in all design solutions – from architecture to signage.
 

GREEN LIFT
The combination of nature and tecnology is intriguing and creates an interesting attraction. The objective of combining a lift tower, a garden and a distinctive new floor was, in this case, to create a point of focus – a landmark. By cutting trails of LED lights and making a pattern of brass in a cement floor, the area obtained the identity and personality we wanted.

   

GALLERY OF LIGHT
The first impression is important. Therefore, the feeling for a company, it's values and culture must be reflected in the design of the reception area, welcoming guests for the first time. In many ways, the reception is the face of the company.
Our design converts the reception into a welcoming ‘gallery of light’ using two reflecting glass walls, starting outside the building and folding its way into the reception area – like an additional skin directly on the body of the existing building.
 

ROYAL WEDDING
When the future king of Denmark, His Royal Highness Crown Prince Frederik was to marry the now Crown Princess Mary, an elegant solution for a temporary TV studio was needed.
The studio was employed to transmit the event to a global audience, covering both the formal proceedings during the ceremony and prior festivities.  

INSURANCE HEART
As an icon of the Living House and a symbol that captures the company spirit. This icon is suspended above the main entrance of the Danish headquarter, standing tall at the height of 7m.
The 'Heart' welcomes the employees and visitors of TrygVesta as they enter the building. The objective of the heart is to add a symbolic strength and reinforce value, in turn creating an impression and generating expectations.  

INSPIRING SURROUNDINGS
When The Center for Development of Human Resources, SCKK, decided to move their organisation to a new location placed at the heart of Copenhagen, they wanted to move into an atmosphere where they could establish a creative base for themselves. Being an institution which advises other Danish governmental organsations, it was essential for the management of SCKK to move into inspiring physical surroundings which reflected the core identity of their activities. 

MOBILE INTERACTIVE UNIT – MIU
A container like it has not been seen before – a magic mobile room – equipped with advanced tecnology, experiences and user activity. The inteactive exhibition room opens during the day, allowing visitors to exploit the 14 meter long touch-screen – and elegantly closes at night – like a drawer. 

CORPORATE INTERIOR
In the proces of linking the corporate values into a tangible context, we usually make a series of visuals to illustrate the final touch, feel and look. In this example the company's primary colour is red, the corporate values demanded softly shaped volumes and a material palette as a moden mixture of rough and elegant.  

VIASAT BROADCASTING
For a number of years we have worked with Viasat Broadcasting TV studio designs. This spring we made a new sport studio for the Champions League football transmissions. Working with a television studio gives us a unique opportunity to play with shapes, colours, lights and sound whilst experimenting and testing new ideas. 

ARCHITECTURE ON TV
"Deadline", is a news program on the Danish National Broadcasting channel DR. Built Identity was responsible for designing the program’s studio set as well as the on-screen program graphics. The studio was intended to create a realistic scenery, as if the program was transmitting from a location in DR Byen (Television Capital) with a view to the nearby neighbours
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REBRANDING DR
Built Identity was behind a visual re-shaping of DR, including it's subbrands of DR1 and DR2 and their most important productions –  The News programmes TV Avisen and Deadline. The design work included both graphics, motion graphics, set design and interior design for for the areas connected with television work. The result was a series of stunning award winning designs that are still setting the standards for communication on TV. 

THE MEDIA TOTEM
Built Identity was asked to do a remarkable (worth making a remark about) proposal for a large Danish media company. The brief from the client described a need be exposed in order to attract attention to their company headquarters reception area, demonstrating the content of their products.  

UPDATE
For the Danish National Broadcast, we designed a "universe in a shoe box" for the 24 hours News Update television studio. The room for this activity is very small indeed, but by the use of light colour panels – allowing mood shifts – and strategically placed mirrors, the job turned out very vigorous and satisfying for the client. 

THE NEWS WORKSPACE
With a complete rebranding of the News platform on National Danish Television, Built Identity's creative directors Masoud Alavi and Kim Fridbjorg were asked to create a new visual identity. The work included a graphic package and a complete rebuilding of the physical spaces in and around the Newsrooms. The design brief demanded that the brand values of DR News were reflected in a strong visual communication, creating a remarkable change.