TELECLUB
Teleclub is the no. one broadcast provider in Switzerland. In order to establish a strong cross platform brand identity Teleclub wanted a powerfull identity program to link the mother - and sub brands. Built Identity solved the job by creating a red (Switss) symbollic figure containing the two dominating screen formats, 3:4 and 16:9.
The brand program won the prestigeous Gold Promax Award in New York.  

DR 1 & DR 2
Masoud Alavi and Kim Fridbjorg were the creative team leaders directing the visual re-shaping of DR, including its subbrands of DR1 and DR2 and their most important productions; TV Avisen and Deadline - the two leading national news programmes. The design work included both graphics, motion graphics, set design and interior design for for the areas connected with television work. The result was a series of stunning award winning designs that are still setting the standard for the world of television communication.  

FACE PROMO
To introduce two new faces as hosts on the news program ’Deadline’, we designed this promo campaign. Our focus was to show the ’person behind’ and at the same time give an honest and informal introduction. From an art direction perspective we chose to present the campaign in black and white in order to allow a rare focus of light and shadows on the facial characteristics. The quietly animated typography, sets a tone of a classical newspaper typeface with a modern edge.  

200’th birthday
Not surprisingly, the celebration of the all times most famous Danish writer Hans Christian Andersen, was a big and special event. Our Iranian creative director and partner at Built Identity, Masoud Alavi was commisioned to solve this prestigious design assignment. Interestingly enough the match turned out as ’a perfect marrige’ between the famous paper clippings of old Hans Christian Andersen and a Persian design tradition for ornamentation.  A perfect birthday ’wrapping’.  

OLYMPIC GAMES
As designers, we see it as a privilige to be favoured partners for important events. The Olympic Games are one of these special moments when quality counts. At Built Identity we are happy to have been the ones asked to solve this job.... more than once. The job to 'art direct' the complete visual package usually includes graphic- and physical design. For the 2004 Games we chose a concept based on a celebration of the body - in a Russian avant garde kind of way.  

DEADLINE
Working with television allows us to combine our competences within Strategy and visual communication in a merge between graphic and physical design. `Deadline’ is a news and debate programme on DR tv and a strong brand for the station. The programme focuses on analysis, debate and critique of ’the power institutions’ and it aims to puts a perspective on substantial subjects in society.  

GRAPHIC (E)MOTION
Graphic and motion graphic design for the corporate film "The Blue Denmark" made for The Danish Shipowners' Assosiation, Danish Maritime, Maritime Development Center of Europe and Danish Maritime Authority - produced by Citizen Dane.
The corporate film "The Blue Denmark" has been selected amongst 13000 competitors to win the international "Telly Award".
 

FILMLAND
Identity and motion graphic design for the TV program "Filmland", shown on DR TV in 2006. The job also included a set designed for the studio. The idea to use the arrows as a signature for this design still works beautifully 4 years later and has become a tool for the hosts in the rating-system used to review and rate the motion pictures presented on the show. 

BRAND NEW TV BRAND
The complete rebranding design package for Danish Broadcasting Corporation's news department, DR Nyheder, lauched in 2004, moved the borders and set a new standard for the potential of design as a branding tool on television.
The design won a silver Promax Award in New York for Best News Design in the World.

Read more DR-PRESSE (Article in Danish).