Younger Look
TV Festival approached Built Identity to re-design their visual identity. This was a second generation (..the first also designed by Built Identity) solution, created to maintain a destinct and modern feel to an organization which represents the Danish media industry. 

BRAND IDENTITY FOR DR
The public service Danish Broadcasting Corporation, DR, appointed partner at Built Identity, Masoud Alavi to design a series of their products.
Working with a value based identity process, the organisation was rebranded to coincide with the relocation of their headquarters, in 2006, to Amager, Copenhagen. The work included all levels of communication from corporate logo to major product brand identities.
 

AN INTRODUCTION BOOK
As a welcome present and an introduction to the re-organisation project ‘The Living House’, Built Identity was asked to write, illustrate and design a book. Working with the CEO of the insurance company Tryg, Stine Bosse, we created this book with the intention of illustrating some of the thoughts and emotions we had encountered from some of the 4000 employees during our process of redesigning and rebuilding the company headquarters.
 

TELECLUB
Teleclub is the no. one broadcast provider in Switzerland. In order to establish a strong cross platform brand identity Teleclub wanted a powerfull identity program to link the mother - and sub brands. Built Identity solved the job by creating a red (Switss) symbollic figure containing the two dominating screen formats, 3:4 and 16:9.
The brand program won the prestigeous Gold Promax Award in New York.  

DR 1 & DR 2
Masoud Alavi and Kim Fridbjorg were the creative team leaders directing the visual re-shaping of DR, including its subbrands of DR1 and DR2 and their most important productions; TV Avisen and Deadline - the two leading national news programmes. The design work included both graphics, motion graphics, set design and interior design for for the areas connected with television work. The result was a series of stunning award winning designs that are still setting the standard for the world of television communication.  

H.C. ANDERSEN
The 200th birthday event identity of Hans Christian Andersen.
The design included set-design, animation, posters, campaign, book, CD-rom and more.
The idea behind the design comes from the beautiful collection of paper clippings made by H.C Andersen himself. 

VILTOFT
The Law firm Viltoft required a redesign of their graphic profile following a shift in the company's internal structure and change of the company name.
The package includes a logo, stationery and web design.
 

POLITICIAN FOR A DAY
Politics involves opinions, dialogues, debates, choices and decisions. Politics is not only experts. Politics is for all citizens, including primary school kids. It is a precondition for the harmonious, dynamic development of Danish society that all Danish citizens take part in the democratic debate. The design included logo, web design, campaign and CD cover. 

KULTURBRO
"Kulturbro" was an Arts Festival held within the Oresund region.
The intension of the festival was to create a cultural bridge between Denmark and Sweden.
The design included campaign material, posters, banners, folders and magazines. 

A HEARING ON IRAQUE
Graphic design work created for a debate in the Danish Parliament discussing the war in Iraq. The job included a graphic identity and a wall drop setting the tone for the discussion. 

A CONSTITUTIONAL DEBATE
The Danish Parliament wished to promote their campaign for a debate about the Danish constitution using a distinct graphic expression. The inspiration for the logo came from the old nordic Viking meeting arena for discussing serious issues – called "Tingstedet".
The result was applied to a series of campaign products.   

DESIGN TOOL BOX
The Institute for Product Development, the IPU, desired a new visual identity.  Built Identity created a set of innovative design tools that satisfied their needs.
 

CHILD DEMOCRACY PROJECT
The Danish Parliament (Folketinget) conducted an experiement of creating a downscaled version of the "real" adult parliament; giving young citizens of Denmark the opportunity to become politicians for one day. Built Identity produced their logo and a graphic package reflecting a youthful attitude with a reference to Folketinget.